A studio in Aetolia.
IDEA34 works from Agrinio, Greece — among the olive groves of Aetolia, between the mountains and the Ionian sea. The landscape is not a backdrop. It is the reference library.
Every creation begins with observation and evolves towards its essential form. Objects are prototyped by hand, revised slowly, and released only when they reach their purest expression. The studio designs and makes its own lighting editions, licenses products to manufacturers, and develops new designs with selected partners.
The founders
A designer shaped by the logic of nature. His work is a process of observing, refining, and revealing the essential forms. The rest of his biography is the collection.
Marianna Christogianni
Architect drawn to the quiet dialogue between objects and space. She works through proportion, light, rhythm and balance, shaping each piece not only for how it stands, but for how it alters the atmosphere around it. In her work, an object is never isolated; it becomes part of the architecture, while the architecture begins to feel through it.
Press and exhibition enquiries are welcome. Selected features and image sets are available on request.